Digital Marketing Transformation for Organization in Houston

Jobs for Progress Notably, our partnership took place during the COVID-19 pandemic—a time of unprecedented uncertainty and crisis 

Harris County Cares Act: Job Placement and Reentry Initiative Project Scope

This project aimed to boost awareness of job training programs, increase enrollment, and strengthen community connections throughout Harris County. Shavon played a key role by developing outreach strategies that focused on reaching people most affected by economic challenges.

Outcomes & Goals

• Increase Enrollment

• Strengthen Community Engagement

• Showcase Program Impact

  

People-Focused Approach & Digital Execution

Understanding Community Needs & Reaching the Right Audiences

1. We started by looking closely at what people in the community needed and what might be holding them back. This included folks from low-income backgrounds, people who lost their jobs during COVID-19, youth and reentry populations and groups that haven’t always had equal access to support.
   

2. Smart Marketing & Community Outreach

   We created a well-rounded marketing plan that used several ways to reach people—from digital ads and social media to community events and local partnerships. The focus was on using clear, respectful messaging that felt relatable and trustworthy to different cultures and communities across Harris County.
   

   Strategic Marketing Plan development. View Here.
   

Major Wins

Strategic Planning & Vision Created a clear vision and strategic plan using strong communication, design, and input from key stakeholders.

Content Planning Built a content calendar to keep digital posts consistent and relevant. Focused on a mix of content—informational posts, personal stories, and materials to boost engagement. Program Alumni - Video Series:

• Online video assets shared across platforms and in newsletters about the programs impact.

  
  

  

Social Media Advertising

• Implemented targeted social media campaigns on platforms like Instagram and Facebook.

• Designed advertising strategies that emphasized second chance employment and jobs for individuals with challenging backgrounds.

• Utilized hashtags and keywords to boost visibility and engagement. 
  

Videography and Photography Production

• Produced high-quality videos and photos showcasing success stories, organizational events, and motivational content.

• Created Instagram Reels and live sessions to increase the personal connection with the audience.
  

User Friendly Website Redevelopment

• Overhauled the SERJOBS website to improve user experience and accessibility.

• Integrated SEO practices and accessibility standards to enhance visibility and drive organic traffic.
  

Graphic Design Rebranding

• Revamped the visual identity of SERJOBS with new logos, brochures, and marketing materials.

• Ensured all designs were cohesive and aligned with the organization's mission and goals.
  

Results

• Increased Engagement: There was a significant rise in social media followers (25%) likes, shares, and comments.

• Enhanced Visibility: Greater reach and recognition through targeted social media and email campaigns.

  Brand Cohesion: A refreshed and consistent brand identity
  

  Client Testimonial & Appreciation Letter
  

• The collaboration proved to be highly successful, with deliverables that continue to support and enhance the organization’s outreach efforts.

Results

• Enrollment Growth: Achieved a 40% increase in enrollment within the first six months, surpassing initial targets and filling critical gaps in job readiness and workforce training within Harris County.

• Community Trust and Engagement: Strengthened community relationships through culturally relevant programming and accessibility-focused outreach, resulting in increased program retention and satisfaction.

• Measurable Impact Reporting: Provided detailed, data-driven reports on program impact, demonstrating improved job placement rates and increased financial stability for participants. These reports supported SERJobs’ ongoing fundraising and program expansion efforts.