Pitch Deck Redesign (Capital Campaign)

Institute Nonviolence Chicago

When the Institute for Nonviolence Chicago approached SGSA to refine their capital campaign pitch deck for West Garfield Park, the presentation lacked visual cohesion and struggled to effectively communicate their vital work. The initial deck featured inconsistent branding, cluttered layouts, and complex information that didn't fully capture the organization's impact.

SGSA's strategic redesign focused on five key areas:

1. Brand Alignment

2. Implemented INVC's signature color palette consistently throughout, featuring their distinctive yellow-green accent and bold black text

3. Standardized typography to match official brand guidelines

4. Created a cohesive visual language that reinforced organizational identity

5. Visual Clarity

   
   
   
   

Before - Not Cohesive, Not Aligned with Brand Guidelines

The results were significant:

• Message clarity improved from 15% to 85%

• Supported the securing of 12 donor meetings

• Stakeholder feedback highlighted improved understanding of INVC's work and impact

After - Considering Brand Guidelines & Color Scheme Updates

This transformation helped INVC better communicate their critical work in violence prevention and community healing, creating a powerful tool for engaging donors and securing vital funding for their West Garfield Park initiative.